Our ADKation™ Story: Begins in a Simple Group Text
In the Spring of 2016, a group text message was shared playfully teasing the anticipated summer family vacation in the Adirondacks. While the Blue Line has been part of our family gatherings since the early 2000’s, the repeated annual connection sparked the mash up of ADK and ‘vacation’ to capture the fun and emotional energy of these moments. Fast forward to today and ’ADKation’ has become our shared wordplay to unforgettable Adirondack adventures.
Fortunate enough to continue our ongoing family ADK adventures, we know the impact of ’ADKation’ as a personal connection to unforgettable moments across the waterways, forests, mountains and communities of the Adirondacks. Unquestionably enriched by our time within the Blue Line, we felt we could make it fun for others to connect with their Adirondack experiences everyday through select ADKation™ merchandise.
A More Personal Reminder
For us, the Adirondacks are a connection to moments shaped by the natural and lifestyle elements that embody time enjoyed within the Blue Line. In helping others capture and relive their ADK moments, we’ve created products that are cottage-classic, choosing size and fit to reflect the spaces and settings that make the ADK a truly special place. Instead of shouting to the world ’Look where I’ve been,’ our products are meant to be more personal, creating a one-on-one connection between you, and time shared in New York’s Adirondack play ground.
Just right reminders to strike that alternate ADK state of mind at your camp, cottage, home and workplace.
Our Story, Continues: Mindful Consideration
Aware of how the physical and sensory environment within the Blue Line defines the Adirondacks, and influences many to visit, we made the decision to support the efforts of those who maintain and contribute to these surroundings as part of our overall strategy. We felt this was not only important, but also the right thing to do.
To accomplish this, with the exception of a few products, two dollars from each item sold will be retained to fund donations toward keeping the physical and sensory environments within the Blue Line healthy and thriving. We felt this supportive approach would provide added meaning and value, knowing you are supporting those groups, organizations, individuals, and communities that do the work.
Look for ForeverBlue in the product descriptions to identify those items that help support the well-being of the Adirondacks.
So that’s our ADKation™ story. We hope you’ll find affinity for our connective purpose and supportive mission, and everyday joy in our Adirondack inspired merchandise.
Thank you for your interest.
Questions? Simply ask!
ADKation™ is a registered trademark with the New York State Department of State.